Facebook currently considers itself as a Marketing tool that allows us to achieve objectives with our brands at levels that we did not imagine before and, although it is sometimes confusing to understand how advertising works on this platform, one of the bases to succeed in our campaigns is to understand how audiences work on Facebook.

Especially now, where the organic reach is already non-existent and we need to boost the reach with relevant, accurate and simple content, combined with a good strategy and also with a suitable audience.

And although customers are sometimes afraid of wanting to invest in advertising, the truth is that every day is more necessary if we want to reach beyond our social circle and new people who are interested in our products and services.

Above all, it is important to show that this is a trial and error process, that there will always be multiple combinations to reach the most appropriate public at the lowest possible cost.

Only on Facebook is it possible to create a segmentation as customizable as on any other platform, using the Business Manager we can have three types of audiences available to create:

MAIN PUBLIC

With the main audiences we are able to segment according to age, sex, geographical location, hobbies and other interests that will help us to impact people who may be interested in what the client wants.

Also, we can segment according to their behaviors, the use they make of their devices, the people who are already connected to your Page, App or Event on Facebook.

It is possible to create all possible combinations of segmentation to reach the people that interest us or even expand or narrow the audience as much as we want.

PERSONALIZED PUBLIC

In contrast to personalized audiences, we can search for potential customers and contacts that already exist on Facebook, using contact lists from a CRM, the Pixel and the Facebook SDK.

What the system does with this diverse data is to associate them in a secure and encrypted way to Facebook users, always protecting the privacy of the users.

With the Pixel installed on the website we can create an audience based on the visitors of the website, we can even create segmentation rules from the device they used to access the webpage, how long they were on the page, what specific pages entered, etc.

Using the Facebook SDK which is a code that is used in mobile applications we can create audiences from people who have downloaded our app to reconnect with them and return to a game or see offers of an article that They might be interested.

SIMILAR PUBLIC

Finally, similar audiences is a kind of segmentation where we look for people with similar intentions and characteristics to those of your current clients, this type of segmentation can use the information from your Fanpage, website or application to find new people that are more likely of being interested in your product or service.

Creating similar audiences is the ideal way to expand the limits of your business and connect with new people on Facebook.