Cubata

Cubata faced a challenge: the beer war led to a drastic increase in the consumption of that beverage to the detriment of rum and other spirits. But there is also something very true, there will always be consumers who do not pass the beer and prefer to spend their moments without bitterness. So, together with our client, we will re-launch the Cubata brand with a new image. We identified that the previous packaging had a very light image and as a consequence, it did not stand out among the different options of the gondola, nor did it communicate the essence of the product that consists of a combination of glue and different flavors. As if that were not enough, Cubata was perceived as a drink for women by that same image. So we proposed a different package, a much more colorful, fresh and suggestive one that will attract the attention of consumers, both women and men. Together with our client, we put that new image proposed in the gondola and finally Cubata recovered the lost ground in the market.