Italika

During the football World Cup, advertising is very active. We could say that they speak almost all categories, except for motorcycles. “What does the soccer have to do with driving a motorcycle?” Is usually thought. Precisely because of that thought, we decided to go the opposite way and took advantage of the silence of all motorcycle brands for this time and also, we communicate something relevant that every motorist seeks when choosing your vehicle: all the support that Italika offers with its numerous service centers, the largest stock of spare parts and one of the best guarantees in the market.This support is associated with metaphors that are lived in football and as a result, Italika He was able to generate in a relevant way a clear positioning in the mind of an audience that likes both worlds.