Olmeca Light

The usual thing in the category is to see a housewife in her kitchen recommending an oil for being light, but no, we did not want the launch of this product to be another in the same landscape and we created the Health Factory: a laboratory scientific and dynamic that shows the latest technology processes for the production of healthy Olmeca Light oil, free of cholesterol and trans fats. As a result, the campaign and its distinct tone stood out among the communication of the category and attracted the attention of consumers. Thus, the sales projections of our client were exceeded and the launch of this product was a success.