Tricuadora

We were entrusted with the important task of the regional launch of a product designed to satisfy the 3 most relevant aspects when buying from a blender: power, capacity and guarantee. That was how he was born: La TRIcuadora.
In addition to the name, we created a campaign with a personality close to the target group of each country – Central America and the Dominican Republic – and for that, we took the path of idioms. We found words that in each country were synonymous with these relevant aspects. We managed to create impact in the category with sales that exceeded expectations and we visualized Black+Decker as a close brand that thinks, designs and manufactures quality products designed to facilitate our lives.