Real Kill

The greatest value of this project was the way we integrated as the way we were able to integrate as the international team that we are. Red Azul Guatemala, we coordinate the management with the client in Panama, then a Creative Director in Guatemala, another one in Miami and two in the Dominican Republic, understanding the Brief and sharing ideas.

The rest is history, the campaign came out. Real-Kill under the concept: Boca Arriba ¡Muertecitos! taking advantage of a very particular expression of the country and the creative bust, based on the story told from the point of view of the insect, who, when being hit by our powerful product, is left facing upwards. In addition, a first class production by the TV crew, photographers, arrangers, and Art Directors. A great media strategy, with integrated plans, in high impact spaces, such as the presence of our campaign in the inaugural game of Major League Baseball in the Dominican Republic, and our client in the front row. This is the best example of what we are and what we offer:

A committed, efficient and professional international network.