Have you ever wondered why your brand should have a presence on any digital platform?

Many companies today believe that it is a kind of fashion that has prevailed in recent years, but the story is different because, this “fashion”, has been more than a decade and has become the broadest means of communication, accessible and somehow “economical”, when compared to other media.

According to statistics: Latin America has a 67% internet penetration corresponding to 438 million users, and 89% of this population has at least one social profile. With this we can realize that only with social networks brands have a giant universe to which they can send a message.

Taking into account the previous data, we will give you some reasons why a brand must be on digital platforms:

 

 

 

1. Positioning:

The digital platforms have so much exposure of the brands that it allows the repetition of advertisements and the frequency, helping to raise awareness of them.

2. Personalized communication:

According to the latest study by ILifeBelt, brands have the opportunity to communicate from you to you with users, since they like to be spoken as an individual and not as a mass. This communication helps to improve the trust that the customer has with the brand.

 3. Guideline according to objectives:

With digital platforms we have the opportunity to reach those we want, depending on the objective and the need of the brands.

We conclude that, your brand will have to be in social networks, as support, to attract a greater number of users interested in the product or service you are offering, thus meeting the communication objectives that your company needs.

If you want to go into detail about why your brand should be activated on digital platforms, leave us your data, because in Red Azul we are ready to advise you and provide you with the support that your brand needs.